WeDidIt is an online fundraising platform for non-profits.

Posts Tagged: crowdfunding


Nonprofit Video Documentary Series

Help us tell your story 

Currently WeDidIt is looking to film and interview the best and the brightest of NYC area nonprofits. We are looking for organizations that make a daily impact in people’s lives, have a great mission, or even do a thankless job that needs more exposure. We want to tell YOUR story.

Here’s how you can be a part of this:

First, you need to APPLY HERE. Only 10 nonprofit organizations will be selected for the documentary series. If you are interested, please take a second to fill out the form and tell us why your organization should be chosen. The application deadline is October 26th 2012. We’ll announce the selections 1 week later on November 2nd.

We will notify those selected to work with us, and you will be assigned to a WeDidIt team member. Your WeDidIt team member will start by working with you to determine the best way to capture and tell your story. After looking at our filming schedule, you can select the times that work best for you. Then our video crew will head out to your nonprofit’s location in NYC and spend a little time capturing great footage and interviewing 1 or 2 staff members. Ideally, we’d like to chat with the folks who can best tell your organization’s story: founders, development staff, social media/marketing staff members, etc.

We will cover ALL of the costs of capturing and editing the story, all you have to do is show us what makes your organization great. Once complete, your organization will be highlighted on our blog and website, where people are making significant donations ($116+ per person avg) to causes that resonate with them. 

About WeDidIt:

The WeDidIt team is passionate about helping nonprofits crowdfund. If you don’t know about us yet, click here and take a minute  to hear what our clients have to say about working with us. Not only do we want to ensure nonprofits raise the funds they need, but we also help them tell an engaging story at the same time.

Any questions…? Shoot us an email or tweet, and we’ll be in touch shortly.

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Real talk.

Real talk.


Great news. We’re hosting a Webinar and an In-Person seminar.

Our in-person event is happening on October 3rd at 6pm at the Wix Lounge in NYC. It’s a deep introduction to crowdfunding. Attendees will receive: Ideas, courtesy of the WeDidIt team & refreshments courtesy of the Brooklyn Brewery

The webinar will take place on September 26th on the internet. It will cover the same material as the in-person seminar for the people who can’t make it to NYC on October 3rd.

Both will be educational. Ideas will be discussed. We hope any/all of you can make it. Follow the links above for attendance. 

Here’s why we’re doing it.

Let’s start with one of my all-time favorite quotes:

"Great minds discuss ideas, average minds discuss events, small minds discuss people."

- Eleanor Roosevelt

Education is one of the most valuable resources we have. It helps us better ourselves, our situations and our surroundings. It rivals experience as one of those things you just can’t have too much of. We’ve spent the past year educating ourselves on crowdfunding. We’ve done it by jumping into the deep end and running crowdfunding campaigns, religiously monitoring the crowdfunding scene, reading everything we can get our hands on and asking questions to everybody who could weigh in.

A goal we’ve had is to become thought leaders - students that become thinkers that become influencers - in the crowdfunding world. In the coming weeks, we’re putting our money where our mouths are and trying to do Eleanor proud. Both the webinar and the seminar are our way of contributing to the crowdfunding mind-space. The goal is to spread our ideas on successful crowdfunding to the people and organizations that need it most.

See you there.

*we didn’t actually build or land the Curiosity rover

And, for good measure, my second favorite quote:

"One chord is fine. Two chords is pushing it. Three chords and you’re into jazz."

The music nerds of the world can thank Lou Reed for that one.


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How do you measure an athlete’s strength? How much they can put up on the bench? How quickly they can sprint the 100m? Or swim the 400m IM?  Let’s talk numbers:

9.58 – the number of seconds it took Usain Bolt to run 100m in Berlin, 2009.

243.84 – the number of seconds it took Michael Phelps to swim the 400 IM in Beijing, 2008.

15,400 – the total number of miles Lance Armstrong biked to win the Tour de France. Seven times in a row.

Now let’s talk some different numbers:

2,889,187 – the number of Jamaicans that Usain Bolt empowers every time he steps onto a track

211,000,000 – the number of Americans who watched Phelps win in Beijing.

Athletes carry more on their shoulders than their last names. They show their strength on and off the field. They empower their communities – whether those communities are their neighborhood, town, city, or country. A handful inspire the worldThe United Athletes Foundation (UAF) is a non-profit organization that leverages the inspiration professional athletes give to their communities by focusing on giving back. Their mission is to improve the lives of the athletic fraternity and society in its entirety. These aren’t small goals. But these aren’t small problems. And these aren’t small athletes.

A few more numbers:

66 – the percentage of people beneath the poverty line in the Southeastern District of Baltimore.

71,008 – the number of seats in the M&T Bank Stadium in the Southeastern District of Baltimore.

52 – the number on Ray Lewis’s Ravens jersey. This will be his 17th season wearing it.

Lewis is a Baltimore institution. He sees the needs of his community first-hand when he drives to the stadium every Sunday. He’s also the Vice Chairman of the UAF. Lewis and the UAF’s President and Executive Director Reggie Howard (who played seven NFL seasons) are currently running an initiative in partnership with Consumer Education Services Inc. (CESI), Builders of Hope & the Ameri-I-Can Foundation to revitalize blighted communities. They’re developing quality, safe, affordable housing and teaching financial literacy to the new homebuyers and renters moving into the renovated houses. 

The crucial aspect of this project is its emphasis on not only building houses and filling them with families, but on providing education on financial literacy so that they can improve their circumstances. It’s a project that will be paying returns for generations. A donation today will still be helping in 20 years when the kids in these families buy and fill their own homes.

The UAF have put together an all-or-nothing campaign to raise $10,000 in 45 days. As of today, they have 21 days left to raise $7,435. We show support for our communities’ athletes every time they step on the field and get to work. Let’s show our support for the work they’re doing off of it. Donate hereThen share the campaign with your friends so that they can contribute too.


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Oscar Winberg here, the intern, aka Distraction Jackson. I’m currently studying business at NYU and I’ve been interning here at WeDidIt for about 5 months. Being an intern at a startup is unique. I feel that I get to be a part of many things that wouldn’t be possible in more traditional internships at bigger companies.

Here at WeDidIt the day-to-day is never the same, and that is the nature of startups. One day I will be writing a blog post and another day I could be researching potential marketing opportunities, or haggling with FedEx for the best package size. The best part about startups though, in my opinion, is that you get to work and engage with all the people who make the decisions. As I’m writing this, Ben, cofounder,  is sitting next to me and Su, other cofounder, is across the room. There are not many internships that gives you such a close relationship with the people in charge and I’ve learned a lot from them.

WeDidIt as a company is at a really exciting stage in its life and I’m super excited to be here and help all these guys out. In the process, I’m getting valuable experience that I can translate to future jobs and work relationships.

In the meantime, I will be working hard here at WeDidIt to make sure it will be a success, both for the team, who are hardworking, dedicated, and great guys, and for the non-profits WeDidIt help launch fundraising campaigns for. The future is exciting here at WeDidIt.



Nurturing the relationships between agriculture, trees, people and animals - this is agroforestry, and it’s what Trees for the Future (TFTF) does. Think Johnny Appleseed for the 21st Century. Speaking with David enlightened me to a variety of issues regarding deforestation that TFTF seeks to solve. For example, in parts of Africa where TFTF operate, deforestation isn’t primarily caused by logging corporations (Sting can take a breather). Rather, in most cases, it’s caused by a natural, indigenous cause: population increase. There are a lot of people in an area that isn’t used to having a lot of people. And people need to eat. To eat, they need to cook and to cook they need firewood.

This deforestation has a severe impact on climate at the local level. For example, in Tanzania, deforestation on the slopes of Mt. Kilimanjaro has allowed hot air from the savannas that surround the mountain, to reach the summit, which accelerates the melting of its glaciers. Rather than try to simply stop local farmers from cutting down trees, TFTF works with local farmers to provide them with basic resources and educate them about agroforestry - planting more trees, improving soil quality, and reversing the effects of deforestation. What they’ve accomplished so far is fantastic (to put it in perspective, they operate in 21 countries and are aiming to plant 17,000,000 trees this year). To keep it up they’re aiming to scale the organization for further growth over the next few years. To do this, funding is necessary. 

I asked David to fill me in on some of his & TFTF’s fundraising successes & nightmares. This is a question I ask every Founders Group member because we want to find out what makes fundraising difficult so that we can make it easier. There has been absolutely no shortage of fundraising nightmares that I’ve heard about. David caught me off guard when he said “Let me tell you about a successful project we ran.”

… “I’m all ears, David.”

David proceeded to tell me about how TFTF leveraged their facebook, twitter, email lists as well as their own personal social networks to raise awareness fora project in Haiti that really needed help. Through their efforts, they raised over $4,000 in 3 weeks. I was thrilled. 

“That, David, is a crowdfunding campaign.”

This is the kind of initiative and success we’re trying to promote with WeDidIt, and hearing it work for an organization that had never done it before made me & the rest of the team here extremely confident that crowdfunding can work for anyone. We’ll be running a campaign with TFTF in the near future and I can’t wait to help them raise well over the $4,000 they did on their own. Until then, there are several ways to get involved. I would highly recommend starting by watching their 50 Million Trees and Counting video. You can make a donation to help them plant trees, join their mailing list, even start your own project for them. And as always, be sure to like their facebook page and follow them on twitter.


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I started WeDidIt because I am a passionate believer in crowdfunding. My previous career as a social media consultant helped me understand the idea of empowering your supporters and creating discussions through social media engagement. Future generations will take it for granted that you can go on the Zappos Facebook page, lodge a complaint and get a thoughtful response. I’m far from a dinosaur, but I too grew up in an era of waiting on hold for the next available operator. When the economy crashed, the nonprofit clients I worked with were hit really hard. Anyone whose passionate enough to work at a nonprofit knows that fundraising and development is like the lifeblood of the organization. So to lose an expected grant or corporate sponsorship can be devastating. In short, funding sources were drying up and their organizations were suffering.

Through my involvement with a side project that involved launching Kickstarter campaigns, I eventually realized that the success Kickstarter was having with creative/artistic-types could be applied to nonprofits. I thought…crowdfunding would not only help nonprofits raise the funds they needed, but it would also increase their social media presence and their donor engagement. The bottom line: crowdfunding is not just about the funds raised, but also about making sure the crowd has fun doing it.


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When Megan and I discussed non-profit fundraising, she told me one story that’s going to stay with me for a long time. Placer were told they’d be getting a surprise visit from the California fire marshal. This meant they had very little time to raise $1,200. Megan told me how they were worried and struggled to find the funds, and when I said “well you’re still up and running, so obviously you raised the funds.”

“Yeah,” she said, “we let somebody go.”

It was awful to hear – a bad situation no matter how you look at it. The silver lining that Megan & I discussed from here however was that with online fundraising, and crowdfunding in particular, we’re trying to eradicate situations like this. WeDidIt wants to be able to help raise $1,200 in two weeks. In one week if need be. The traditional methods of nonprofit fundraising like throwing galas and applying for grants are great ways to get larger donations, but they take a lot of time and preparation.

Megan put this really well: “[Small nonprofits’] budgets are small enough that they cannot access simple services like proper business checking and credit cards or apply for certain grants. Competing for donation dollars is also extremely challenging because small nonprofits do not have marketing budgets – the majority of time, effort and budget go directly into delivery programs and services. Having options that help build capacity can make a world of difference for a small nonprofit.”

Megan – you nailed it. That’s what we’re trying to do with WeDidIt. We want to help you raise money when you need it most without spending (extremely) valuable staff hours and other resources. I asked Megan about her thoughts, hopes and even reservations about working with WeDidIt. She told me: “ I have seen what crowdfunding has done for other forms of business and I do think it can be applicable to the nonprofit sector. Crowdfunding helps excite people and helps instigate conversations. I am really excited about the reach crowdfunding could have.” Regarding working with a startup, Megan said that she wanted to work with a company that would listen to her suggestions. We’re listening.  

PNC needs outreach. When I asked Megan about her ideas for programs and activities she’d like to do but can’t at PNC’s current capacity, she had a list ready to go. She wants to get more people outdoors, and that should be something we can all get on board with.

Check out PNC’s website and like their facebook page. Follow them on twitter and (for our Golden State readers) pay them a visit. They’re doing great work and believe me, it’s worth helping them keep doing it.

You can also get in touch with me:

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You can’t go to the grocery store these days without hearing about social media. It’s been credited with everything from a new way to communicate with your customers, to saving lives in disaster areas, and helping topple corrupt regimes. Social media has come a long way from being a means for college boys and girls to check out who was in a relationship with whom. It’s amazing that social media has evolved from this to changing the way businesses communicate with consumers. This can be applied to fundraising in a very unique way.

Traditional fundraising methods, whether they be a 5k race or annual gala, all end in the same way. That is, collecting donations by check, cash or credit card. The difference between crowdfunding and traditional fundraising is the fact that crowdfunding is integrated with social media. This may seem like a minor detail but let’s explore it a bit further.

In traditional fundraising, a first-time donor swipes their credit card. You are then given their name, shipping address and any other information they voluntarily give you. The transaction ends and you move onto the next donor. In crowdfunding, someone makes a donation and they are automatically prompted to share your fundraising campaign in their own social networks. The benefits of this are two-fold.

Firstly, you have just expanded your potential donor base without having to lift a finger. Secondly, you have just received valuable information about your donor. Without having to fill out any forms, your donor has just told you how old they are, where they live, the size of their social network, the brands they prefer and…the list goes on.

It’s these donor demographics that make social media and crowdfunding so special. Not only are you investing in the most effective form of advertising - a personal endorsement from your donor to their friends and family - you are getting a free analysis of the demographics that support your cause. This is priceless information that most companies will pay top dollar to obtain. You are getting it for free while raising money for your cause. This is the true power of crowdfunding.


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The most important part of a campaign video is having a strong call to action. Getting across all the relevant information about your organization is important, but the video will be pointless if the viewer isn’t inspired - or doesn’t know what the next steps are - to get involved and help out. If your goal is to get the viewer to donate, the next steps are easy to outline. Actually inspiring them to donate is where you will need to create a compelling message. 

Here are two videos that do a good job of inspiring their viewers.

The first video is the Holstee manifesto. Holstee is a company that promotes “lifestyle design with a conscious”. Their manifesto is so inspiring it has gone viral, with over 600,000 views on YouTube. The call to action here is pretty amazing because it is vague enough so that it can apply to anyone. What the video lacks is a clear direction for what you should do next. Since Holstee is a company that doesn’t promote consumerism, it makes sense that their manifesto’s intention is to simply inspire you to live your life rather than to get you to buy something.

The second video manages to combine inspiration and call-to-action. The message of the video can resonate with a wide range of audiences because everyone, rich or poor, has struggles in their everyday life. Appealing to the struggles we all face allows the video to drive home its message. The message - or call to action - is simple and clear.

Both these videos did a great job of portraying their message with imagery, voice over and music. In doing so they were able to appeal to the viewer, increasing the likelihood that their call to action will be heeded. This applies directly to a crowdfunding video. Your goal should be to create a video that inspires the viewer and tugs at their emotions. In doing so, you are much more likely to get the viewer to take the next step and make a donation.


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Almost every smartphone comes equipped with a video camera these days, and most computers come with video editing software. The question is, just how easy is it to turn a video shot on an iPhone or other camera into a short movie? I decided to start messing around in iMovie to see if I could create a short movie with video I shot on my phone in one day. 

Having never edited a movie before, I consider myself a true novice. I started by familiarizing myself with my iPhone’s video camera. Though it is just point and shoot, I did a little research and found some tips that helped me get the most out of my iPhone. (Keep the shots short - 10 sec., zoom with your feet - never zoom during a shot, always go wide with the view - never shoot in portrait mode, always in landscape.)

Shooting the video: With Mark’s help, we made up a rough script before we began shooting. For each clip we used our imagination to come up with a funny or interesting way to get our message across. When we finished shooting, I emailed the clips to myself and downloaded them to my computer. (I used email because I tend not to trust hitting the “Sync” button in iTunes after accidentally erasing my phone a few times).

Editing the video: My biggest fear was learning iMovie. Luckily, this fear was completely unfounded. Mark had some experience with iMovie so he gave me a brief 20 minute tutorial. iMovie is surprisingly intuitive and easy to learn. There are tons of tutorials out there on Youtube. I even learned a little GarageBand for editing the music in our video.

We got the basic video edited and completed in about 3 hours. The whole process actually took a little bit longer once we discovered sound effects and other fun features in iMovie. We decided to add a few effects but actually learned a lot of useful tricks from just playing around in iMovie. My conclusion is that editing and shooting your own movie is a lot easier than one may think.


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….2 words. Interesting Rewards

Our friends at Kickstarter have paved the way for us crowdfunding enthusiasts. If you’re unfamiliar, Kickstarter is the most popular stage where creative/artistic projects can find funding through an online platform. What’s great about Kickstarter is that creatives are encouraged to reward their backers (donors) with a gift or token of appreciation. We’ve seen this donation-reward system have incredible success on Kickstarter, and wanted to dissect why this system works so well. 

Let’s briefly take a look at the 5 most successful Kickstarter projects (to date):

5) Hidden Radio & Bluetooth Speaker

Goal: $125K, Raised: $928,771 from 5,358 backers

4) TikTok+LunaTik Multy-Touch Watch Kits

Goal: $15K, Raised: $942,578 from 13,512 backers

3) The Order of the Stick Reprint Drive

 The Order of the Stick Reprint Drive

Goal: $57,750, Raised: $1,254,120 from 14,952 backers

2) Elevation Dock: The Best Dock for iPhone

 Elevation Dock: The Best Dock for iPhone

Goal: $75K, Raised: $1,464,706 from 12,521 backers

1) Double Fine Adventure

 Double Fine Adventure

Goal: $400K, Raised: $3,336,371 from 87,142 backers

For projects focussed around a deliverable, you can have amazing crowdfunding success if you reward donors with something they actually want. These campaigns went viral because they compelled people to share and donate with the hopes of receiving the proposed deliverable (e.g. the watch, the new video game, speakers, etc). Yes, people will donate from the goodness of their hearts, but that isn’t sustainable. It sure isn’t sexy. So let’s give people a reason to donate. And reason to share your campaign with their friends and family. You can do this by offering interesting rewards in your crowdfunding campaigns that galvanize people towards action (specifically sharing and donating). 

Now, I understand that as a nonprofit organization, you may not have access to sexy products/gifts to reward your donors. That’s okay! Your rewards don’t have to be tangible items…they can simply be creative ways of saying ‘Thank You’ to your donors (e.g. hand-written thank you note, short video message, dinner, personal blog post). Nonetheless, the team at WeDidIt is making it easy for you to find rewards that your audience will both LOVE and appreciate :)

So as Pebble: E-Paper Watch for iPhone and Android approaches Kickstarter History with their ground breaking project (already raised over $3MM with over 30 days left!), think about how your organization can give people a reason to donate if you too want crowdfunding success.


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Ten years ago, online shopping was only for early adopters or products that were hard to find locally. These days, people are buying everyday items like toilet paper online - anyone? This is just one example of how the internet has changed our lives. What does this have to do with fundraising? Well, many nonprofits still rely on traditional fundraising methods, such as direct mail campaigns and annual galas. Online fundraising is not intended to replace these methods of fundraising, just as is not intended to replace Target.

Online shopping and online donations are simply means to diversify options for donors and shoppers. Of course there are donors that still prefer to give by mail or come to the annual gala, just as there are still shoppers who prefer to buy their soap at Target. But the simple truth is there are a lot of donors - especially young ones - who will only donate money online. 

Let’s draw an analogy. Cartoon Network originally aired content only for children. With most of their audience in bed by 9PM, Cartoon Network would simply air reruns late at night. This is where Cartoon Network came up with a brilliant idea. After 9PM they would start airing adult oriented cartoon shows, calling it “Adult Swim”. This way they could keep their traditional audience during the day and reach out to a new audience at night. Also, when younger viewers outgrew their favorite shows, there would be options available to keep watching on Cartoon Network.

Online fundraising works in exactly the same way. Keep your traditional donors, but reach out and engage new and young donors. The wave of online fundraising through social media is right now, and remember, if you’re not riding the wave, then you’re standing on the shore.



We just wrapped up our Friends & Family campaign. I wanted to share some insights into how our sales training helped us conceptualize & develop our campaign.

From day one we said we needed to be personally experienced in crowdfunding in order to offer first hand advice on how to develop, launch and manage a WeDidIt crowdfunding campaign. We finished our Friends & Family campaign last Friday at $6,340 - 127% of our $5,000 goal. Obviously, we’re extremely happy and proud. I wanted to talk about how we managed our campaign and offer some tips on how our sales experience helped us strategize for our campaign.

Me, Su & Ben all come from a sales/business development background and we treated our 30-day $5,000 goal in much the same way we would have treated a monthly sales quota. Achieving an all-or-nothing fundraising goal is very similar to hitting a sales quota: both require preparation, implementation & execution and in both cases, if the specified dollar amount isn’t achieved, no money changes hands. Way before our campaign launched, we set ourselves each the individual goal of raising $1,000 towards the campaign from our own friends & family and then we each made lists of people we expected to donate and how much we could expect from them. Between Su, Ben, Nick and myself, this accounted for $4,000 (80%) of our goal, leaving $1,000+ to come in through 3rd parties, word-of-mouth, and peripheral members of our own social networks (people we hadn’t expected to donate who did).

The first day the campaign went live, our goal was to play a numbers game. We wanted to let people know that the campaign had launched, direct them to the site, and build exposure for our cause on a broad scale. We did this by posting facebook status updates, updating our twitter accounts and sending mass emails to our friends & family. As the campaign progressed, we started getting in touch with the people we’d put on our lists by calling and/or emailing them directly. Once they’d donated, we asked them to help spread awareness for our cause by personally asking one of their friends or family members to donate. This took us to over 50% of our goal by week three and provides an essential lesson in sales/fundraising - the more personal a solicitation, the more likely it is to be successful.

We also had a number of ongoing, non-time-consuming initiatives during the campaign - the ‘little touches’. The first was to publicly thank people who donated. For example, I posted updates to facebook & twitter that tagged people in my social networks who had donated. It’s a great way to show your appreciation and also to let everybody else in your social networks know that people are believing in your cause. We also made a point to follow up with people who said they were going to donate. Another valuable rule of sales is that ‘verbal’ contracts (“I’ll sign on Friday…”) don’t count for much except theoretical dollars (which are way harder to spend than real dollars). Crowdfunding donations take less than 3 minutes to make, so when somebody says they’ll donate but don’t do it right away, chances are they’re going to forget. I kept a list of friends who said they’d “get around to it” and politely reminded them to donate as the campaign continued. Thanking donors and reminding donors-to-be took me less than 15 minutes a week and brought in hundreds of dollars.

The final piece of sales advice I want to share is that you never want to be short of your goal in the last week with no idea where the money’s coming from. In sales we call this ‘closing week,’ and it’s where you either make money or you don’t. With seven days left in our campaign, we were 29% shy of our $5,000 goal, but because of our planning, we knew exactly where we would get the final 31%. Our preparation allowed us to call in all the stragglers who had said they would donate, and since we over-compensated we ended up exceeding our $5,000 goal by 27%.

And don’t forget that “coffee is for closers,” so never stop looking for ways to solicit donations. 




Creating your own crowdfunding campaign can be very exciting. Finally a chance to be creative and show your organization in a light that inspires action! True. We’re all looking for new donors and volunteers who believe in our cause. But developing a crowdfunding campaigns poses a new set of challenges that many don’t realize until it’s too late.

Fortunately, we’ve got you covered. Let’s review the common elements to an engaging crowdfunding campaign so that you folks can get your ducks in a row wayyyy before launch day. Your “To Do” list:

Define your type of fundraising - General Operating Funds vs Project-based

Are you raising money simply to keep the lights on, or are you fundraising for a specific project or initiative. These things matter a lot when crafting a clear message to your online audience. Moreover, project-based fundraising tends to be a bit more sexy, allowing for a more engaging fundraising campaign with a deliverable. Either way, decide this early and plan your campaign accordingly.

Define your central message - Using a short video or a compelling photo/image

The powers of a compelling video message cannot be understated. Here’s the perfect opportunity for you to show donors exactly why they should believe in you and donate. It’s also your best opportunity to include the most relevant details related to your crowdfunding campaign (e.g. your story/mission, how the money raised will be used, exactly how each donation helps, enticing rewards, etc). Pics and images can also be used, but they won’t give you nearly the kind of viral-ness we’ve seen in these campaigns [Ipod nano watch, DoubleFine Adventure)

Determine your promotional strategy - Social media, traditional media, direct connect

If your organization has the resources…platforms like facebook, twitter, Google+ and other online networks should be a part of your promotional arsenal. However, there’s something quite personal about an email or phone call that give organizations who keep an updated email list a great advantage. Overall, we must remember that the only way people are going to donate to your campaign is because you’ve put it in front of them. Whether it’s your adorable grandmother or a popular blogger, you have to actively put your campaign in their hands if you want a chance at having them donate or at having them share the campaign within their own circle of friends/family. Nonetheless, any coverage in print or broadcast radio/TV will widen your potential audience dramatically, so be sure to identify every possible angle for promoting your campaign so that you can reach new donors most effectively.

Hopefully, I haven’t simplified developing a crowdfunding campaign too much. Let me know if you have any questions and perhaps we can map out what a potentially fundraising campaign would look like for your nonprofit.